Illustration: Nicholas Blechman/Wired;
Wright did not reveal what platforms HiveMind is being developed for, nor did he show any images, but said that HiveMind “could take into account what time of day it is, where you are [and] how much money is in your pocket. Imagine if you could open Google Maps and it shows you things that are interesting to you on the map.”
HiveMind wouldn’t necessarily mine this information on its own. Players would have to willingly give up that data, but Wright is confident that “if you entice people with enough game-oriented entertainment, they won’t mind sharing that information.”
Wright’s plan is to have HiveMind use this data in order to lead players into a gameplay situation based on their real-life hobbies and interests. Wright used a real-life example in which he stumbled upon a gathering of car enthusiasts — a hobby he himself shared. If HiveMind knew about Wright’s passion for cars, it could direct him to an identical situation in the game.
The goal here is to stimulate a player’s interest in his own life, Wright says. After all, the more real-life interests you have, the more scenarios the game could conjure up.
“If we can learn enough about the player, we can create games about their real life,” Wright said. “How do we get you more engaged in reality rather than distract you from it?”
No comments:
Post a Comment